Marketing Question(s) - True or False?
In marketing there are 4'C's referring to the strategy of the company, the macro-environmental context, the costs and the competition. Are these the four major forces that must be taken into consideration when preparing strategic plans?
A. True
B. Flase
Strategic Vision refers to a cultural orientation of the company that focuses on the present rather than the long term and seizes opportunities in an uncertain environment.
A. True
B. Flase
A company with strategic inertia has lost touch with its market and its' customers
A. True
B. Flase
Within the context of the BCG Growth Share Matrix, a question mark describes a low-share business unit in a high share growth market.
A. True
B. FlaseMarketing Question(s) - True or False?
1 a
2 b
3b
4a
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